Idea 2: Establish your Mission

What's your mission? How do you intend to execute what you've seen or captured in a vision statement? Taking as guide, Jonathan Gifford's book on 100 Great Leadership Ideas, I discuss several corporate giants mission statements, and how well it's serving them. Your mission statement should be a concise explanation of the your reason for existence. It should describe your purpose and overall intention. The mission statement supports the vision and serves to communicate purpose and direction to yourself, and any team you might be leading. Listen in, and get your mission right.