Ideas Don’t Die, Companies Do: Insights from Hari Abburi's Book

In this episode of "Down to Business," Bobby Kerr sits down with Hari Abburi to delve into his thought-provoking book, "Ideas Don't Die, Companies Do." Hari challenges the prevailing notion of customer obsession, arguing that the future lies in organizations that prioritize innovative ideas.He shares insights on how many companies focus on efficiency but neglect the importance of curiosity and imagination in driving true innovation.