Identify searches that need grounding to focus your AI strategy – with Mark Williams-Cook

from SEO in 2026

Mark Williams-Cook explains that you also need to consider the type of search that you’re attempting to optimize for, and the way that AI engines deal with different types of searches.Mark says: “Everyone should be determining whether their AI searches need grounding or not.”

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This episode is 18 minutes long.

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This episode was published on January 19, 2026.

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