EPISODE · Jan 19, 2026 · 18 MIN
Identify searches that need grounding to focus your AI strategy – with Mark Williams-Cook
from SEO in 2026
Mark Williams-Cook explains that you also need to consider the type of search that you’re attempting to optimize for, and the way that AI engines deal with different types of searches.Mark says: “Everyone should be determining whether their AI searches need grounding or not.”
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Identify searches that need grounding to focus your AI strategy – with Mark Williams-Cook
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