Identifying Customer Needs for Increased B2B eCommerce Functionality

Featuring Mike Powers, Director of eCommerce and Digital, at Alaska Rubber Group

Episode 190 of the The Kula Ring podcast, hosted by Kula Partners, titled "Identifying Customer Needs for Increased B2B eCommerce Functionality" was published on June 28, 2022 and runs 36 minutes.

June 28, 2022 ·36m · The Kula Ring

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Summary

Customer experience can define how your product is sold online. Mike Powers, Director of eCommerce and Digital at Alaska Rubber Group, explains how organizations can identify platforms for B2B functionality to make the customer research and buying experience a positive one. He explains the importance behind product data in online listings and how it correlates with more revenue in distribution channels. Mike Powers reveals how companies can incorporate strategy in eCommerce for their potential customers to discover product information for themselves.

Episode Description

Customer experience can define how your product is sold online. Mike Powers, Director of eCommerce and Digital at Alaska Rubber Group, explains how organizations can identify platforms for B2B functionality to make the customer research and buying experience a positive one. He explains the importance behind product data in online listings and how it correlates with more revenue in distribution channels. Mike Powers reveals how companies can incorporate strategy in eCommerce for their potential customers to discover product information for themselves.

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