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Identifying Customer Needs for Increased B2B eCommerce Functionality episode artwork

EPISODE · Jun 28, 2022 · 36 MIN

Identifying Customer Needs for Increased B2B eCommerce Functionality

from The Kula Ring · host Kula Partners

Customer experience can define how your product is sold online. Mike Powers, Director of eCommerce and Digital at Alaska Rubber Group, explains how organizations can identify platforms for B2B functionality to make the customer research and buying experience a positive one. He explains the importance behind product data in online listings and how it correlates with more revenue in distribution channels. Mike Powers reveals how companies can incorporate strategy in eCommerce for their potential customers to discover product information for themselves.

What this episode covers

Customer experience can define how your product is sold online. Mike Powers, Director of eCommerce and Digital at Alaska Rubber Group, explains how organizations can identify platforms for B2B functionality to make the customer research and buying experience a positive one. He explains the importance behind product data in online listings and how it correlates with more revenue in distribution channels. Mike Powers reveals how companies can incorporate strategy in eCommerce for their potential customers to discover product information for themselves.

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Identifying Customer Needs for Increased B2B eCommerce Functionality

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Frequently Asked Questions

How long is this episode of The Kula Ring?

This episode is 36 minutes long.

When was this The Kula Ring episode published?

This episode was published on June 28, 2022.

What is this episode about?

Customer experience can define how your product is sold online. Mike Powers, Director of eCommerce and Digital at Alaska Rubber Group, explains how organizations can identify platforms for B2B functionality to make the customer research and buying...

Can I download this The Kula Ring episode?

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