Identifying Your Ideal Customer Base

What this episode covers

Is the “ideal customer” for your business anyone? If so, you are making a big mistake.Peter and Chris examine why identifying your ideal customer base is essential to a successful marketing plan. Their conversation is guided by the principles laid out in Alan Dib’s book “The 1-Page Marketing Plan.”They explain how to use the Personal Value Profitability (PVP) method to identify your ideal target market based on personal fulfillment, value to the marketplace, and profitability.Want to get a free copy of “The 1-Page Marketing Plan” by Alan Dib? The first 25 people that send an email to [email protected] will receive a free copy of the book. Note: Open to U.S. residents only and we will only ship to U.S. postal addresses.

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Frequently Asked Questions

How long is this episode of The Field Guide by BizMarketing?

This episode is 16 minutes long.

When was this The Field Guide by BizMarketing episode published?

This episode was published on March 23, 2023.

What is this episode about?

Is the “ideal customer” for your business anyone? If so, you are making a big mistake.Peter and Chris examine why identifying your ideal customer base is essential to a successful marketing plan. Their conversation is guided by the principles laid...

Is there a transcript available for this episode?

Yes, a full transcript is available for this episode. You can read the complete transcript on the episode page.

Can I download this The Field Guide by BizMarketing episode?

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