Identity as Infrastructure: What AI-Native GTM Actually Requires with Vignesh Ravichandran

In this episode of GTM Vault, host Rick Koleta speaks with Vignesh Ravichandran, founder of MyClone, about why AI-native GTM is fundamentally an infrastructure problem, not a tooling one.We dig into what breaks when teams layer AI on top of fragmented systems, and why identity, context, and data graphs matter more than prompts or point solutions. Vignesh shares how modern GTM systems should be designed so AI can actually reason, not just respond.The conversation covers what it means to treat identity as infrastructure, how knowledge compounds across workflows, and why most “AI GTM stacks” feel dumb despite powerful models underneath. We also explore the shift from task automation to system-level intelligence, what operators misunderstand about clones and agents, and how to build leverage without adding headcount.Clear mental models, infrastructure-first thinking, and practical insight for founders and GTM leaders building durable, AI-native revenue systems.