Identity, Ayahuasca, and the Birth of Tru Cinnamon Ft. Ali AlFaraj

In this episode of the Butterfly Mindset podcast, Cyrus Mohseni sits down with Ali AlFaraj, the visionary founder of Tru Cinnamon. Ali’s path is anything but linear, spanning from a childhood split between Kuwait and LA to the high-pressure world of London private equity.Ali opens up about the "identity death" that occurred at the peak of his career. Despite raising half a billion dollars globally, he found himself alone in a London flat during COVID, realizing he was wearing a mask to fit a corporate mold. He shares the raw details of his transition from "the suit" to the artist, the transformative power of his first Ayahuasca journey in Costa Rica, and how a brutal caffeine withdrawal led him to discover the medicinal power of cinnamon.Whether you're feeling stuck in a career that doesn't fit or you're curious about how to lead with your heart instead of your ego, Ali’s story is a masterclass in trusting the experiment of life.Connect with Cyrus: @cyrusandreConnect with Ali: @afaraj#ButterflyMindset #IdentityShift #PlantMedicine #CinnamonWater #GodisGood