Identity Matters: What’s Your Identity and Why It Is Relevant, All the Time

How does a football star become more than an athlete? Identity matters. Be it personal identity or your business’s brand, how you are identified by consumers or fans results in game-changing results. And for marketers, understanding all sides of that consumer identity is crucial. Chad “Ochocinco” Johnson joins TransUnion for a powerful conversation on what it means to build a brand rooted in authenticity. Chad “Ochocinco” Johnson, Former NFL Star & Co-Host of Nightcap; Damaune Journey, Global Chief Growth Officer, 72andSunny; Matt Spiegel, EVP, TruAudience Growth Strategy at TransUnion #sportbeach2025 #stagwellatcannes #sportbeach #canneslions