Identity Without Oversight episode artwork

EPISODE · May 7, 2026 · 37 MIN

Identity Without Oversight

from The Big Story

If a tree falls in a forest, does it make a sound? And if a UID2 doesn't work -- does anyone notice? Inside a UID2 mix-up that has a publisher questioning the value of alt IDs. Then, what Kochava's settlement with the FTC means for any ad tech company that handles location data.

Episode metadata supplied by the publisher feed · Published May 7, 2026

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Identity Without Oversight

0:00 37:24

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This episode is 37 minutes long.

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This episode was published on May 7, 2026.

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If a tree falls in a forest, does it make a sound? And if a UID2 doesn't work -- does anyone notice? Inside a UID2 mix-up that has a publisher questioning the value of alt IDs. Then, what Kochava's settlement with the FTC means for any ad tech...

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