EPISODE · May 7, 2026 · 37 MIN
Identity Without Oversight
from The Big Story
If a tree falls in a forest, does it make a sound? And if a UID2 doesn't work -- does anyone notice? Inside a UID2 mix-up that has a publisher questioning the value of alt IDs. Then, what Kochava's settlement with the FTC means for any ad tech company that handles location data.
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Identity Without Oversight
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This episode is 37 minutes long.
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This episode was published on May 7, 2026.
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