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Identity Work vs. Mindset Work: Rewiring Your Subconscious episode artwork

Jul 14, 2026 1 hr

Identity Work vs. Mindset Work: Rewiring Your Subconscious

from Grown-Ass Woman's Guide

Ever notice how quick we are to call ourselves lazy or scattered, and how rarely we claim that we're badass and grown-ass? The words after "I am" are some of the most powerful in the universe, and this week's guest built her whole career around them. Mindi Huebner is a subconscious rewiring and identity expansion expert for high-achieving women (yes, I make her break down exactly what that means). We get into why mindset work without identity work is like putting "lipstick on a pig," what to do when the roles that have defined you—mom, career woman, caregiver—start shifting, and the tiny "votes" you can cast today toward the woman you're becoming. In this episode: Why every identity is "a role with a goal" — and what happens when we get stuck in one The difference between mindset work and identity work (and why affirmations alone don't stick) How to stop shaming yourself into change and start casting micro votes instead What to do when the people around you won't let you change The gap between who you are and who you're becoming is smaller than you think. This episode is your first vote. Work with Mindi: grownasswoman.guide/mindi

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Identity Work vs. Mindset Work: Rewiring Your Subconscious

0:00 1:00:44

Chapters

  1. 1:07 Mindset vs Identity: Understanding the Difference
  2. 6:15 Navigating Identity Shifts in Life Transitions
  3. 27:24 Shedding Conditioning and Embracing Change
  4. 42:26 Embracing Change and Vulnerability
  5. 59:40 Embracing Change and Identity

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This episode was published on July 14, 2026.

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