IDFA - What You Need to do Yesterday

In this episode we sat down with three growth experts to discuss following questions: What companies are doing to prepare for the depreciation of IDFA How to figure out the best messaging to convince as many users as possible to give you permission to access their IDFA via AppTrackingTransparency How to optimize marketing campaigns post IDFA depreciation How to pick conversion value events going forward How to distinct between paid and organic users How to retarget high-value users What will happen to CPIs Connect with our fantastic guests: Tatyana Bogatyreva, Head of UA at Gram Games Nebojsa Radovic, Growth Lead at Network’s Yevgeny Peres, VP of Growth at ironSource