Idleness Aversion: Why we hate to wait (and what to do about it)

from Choice Hacking: The Marketing Psychology Podcast · host Jennifer L. Clinehens

Thank you so much for listening to the Choice Hacking podcast. Today's episode was brought to you by my most popular Choice Hacking Academy course, "Behavioral Science & Psychology 101 for Marketers."Click here to learn more and join the course.✅Join my free newsletter✅Buy my book (or audiobook), "Choice Hacking: How to use psychology and behavioral science to create an experience that sings"✅Learn more about Choice Hacking's consulting arm and how we can help you grow your business this yearINSTAGRAM/TWITTER/LINKEDIN: @choicehacking//SOURCES: Choice Hacking, What is Idleness Aversion? ★ Support this podcast ★

What this episode covers

Known for their long lines, Disney Parks spends millions making waiting in line fun. Disney World’s queues have puzzles, music, and interactive designs. For example, while waiting in line for the Haunted Mansion at Disney World, you can play ghostly musical instruments, see books that fly from their shelves, and even solve a murder mystery while you wait. Why does Disney spend millions a year to keep people entertained in line? It's down to a principle called Idleness Aversion. Join me today as I unpack the Idleness Aversion - what it is, how the world's biggest brands apply it, and how it can improve your marketing and customer experience.

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Idleness Aversion: Why we hate to wait (and what to do about it)

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This episode is 11 minutes long.

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This episode was published on February 16, 2023.

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