IE240 Nir Eyal: Master Your Focus: Harness Attention & Become Truly Indistractible

Nir Eyal writes, consults, and teaches about the intersection of psychology, technology, and business. Nir invests in habit-forming products that improve users’ lives. Some of his past investments include Eventbrite, Canva and Wise App.He is the author of two bestselling books, Hooked: How to Build Habit-Forming Products and most recently, Indistractable: How to Control Your Attention and Choose Your Life.He joins Amrit on the podcast to teach you how to create lasting behavioural changes that will increase your focus and make you indestructible.TUNE IN01:35 - What is Nir’s obsession with human attention?03:19 - Why is what we pay attention to so important?08:13 - What is the root cause of dis-traction?16:14 - If you want to grow in this space get comfortable with being dissatisfied20:30 - How do we deal with the thoughts, beliefs & urges that make us distractible?37:51 - What to use instead of a to do list44:51 - How and why to time block your life domains i.e. self, relationships, work50:12 - Commit to focusing on one task at a time / a morning ritualSupport this show http://supporter.acast.com/inspiredevolution. Hosted on Acast. See acast.com/privacy for more information.