If Digitization is the Missing Link, Why are Supply Chains Still Broken?

If you ask the experts, they’d say the holy grail of supply chain is visibility into the inner workings of the supply chain at all stages. Imagine, hypothetically, if a box could make it from manufacturer to consumer with just one barcode.Unfortunately, we’re not quite there yet. In this episode of Rethinking Supply Chain, John Abrams, CEO of Venzee and Diana Chen continue unpacking the challenges associated with digitizing the supply chain.John identifies common ways entities at varying stages of the supply chain work to optimize their own processes. For example, a simple barcoding system might transform the operations of a singular warehouse, but if that data doesn’t factor in what happens to that product before it arrives and after it leaves, we’re missing huge opportunities to create more efficient logistics systems and better experiences for the end consumer.There is no quick fix, but John assures us we’re in the exciting early stages of what will be a rapid transformation. Listen now to hear John’s recommendations on how companies can take small steps toward digitization and work toward better business outcomes.