If/Else Workflows Now Use Opportunity Owners and Followers

In this episode of SilverCore.io Growth Podcast... we introduce smarter automation in SilverCore.io CRM: workflows can now use Opportunity Owners and Opportunity Followers as conditions in If/Else actions. That lets teams route contacts and opportunities based on who’s assigned or following a deal, aligning automated paths with real team responsibilities. Setting it up is quick inside Automations—edit or create a workflow, add an If/Else action, and select the Owner or Follower condition to build branching logic. For marketers, agencies, and sales managers this reduces manual triage, enforces accountability, and speeds follow-up, making sales and marketing processes more consistent and efficient. Try it in your next workflow to streamline team routing. Learn more about SilverCore.io CRM at https://silvercore.io