If I were VP Marketing... | Volodymyr Korol, VP Marketing @ Lodgify

Lodgify is a €30M+ ARR vacation rental management platform that empowers thousands of independent hosts to compete against Airbnb through direct bookings. And over the years they have built a significant SEO and organic footprint contributing that growth. Joining me on the latest episode of the #MastersOfSearch is Volodymyr Korol, VP of Marketing at Lodgify. He joined in 2024 to restructure the entire 30+ person marketing organization across eight functions to drive sustainable ARR growth. I was curious to learn more about how he leads such a big marketing org, how we thinks about SEO fitting into the bigger picture, and where he sees organic growth, SEO, and AI Search heading. ▶ Let's connect! 🔗 Niklas on LinkedIn: https://www.linkedin.com/in/niklas-buschner/ Radyant on LinkedIn: https://www.linkedin.com/company/radyant/ Volodymyr on LinkedIn: https://www.linkedin.com/in/volodymyrkorol/ Lodgify on LinkedIn: https://www.linkedin.com/company/lodgify/