EPISODE · Jun 1, 2021 · 53 MIN
if it Matters, it's a Fact: UNCORKED with Matt Locke
from the UNCOMMODiFiED Podcast · host Tim Windsor
In this UNPEDDLING episode, Chris and I have a conversation with a Vice President of Sales and our friend Matt Locke.Matt once told me this ... "I don't think I have ever been successful at getting a customer to engage because it matters to me ... that's not how it works."Listen in and explore these ideas with us:How understanding and uncovering a customer's personal 'success metrics' will change how you 'pitch' to them and how they will 'sell it' in their company.Who are you really selling to, and why? Do you really know?... and that your benefits, programs, products, specials, rebates, and even your story only matter if they matter to your customer.Tim Windsor & Chris Windsorthe UNCOMMODiFiED Podcast - UNPEDDLING SERIESHosts & [email protected]: Kris MacQueenTECHNICAL EDITOR: Alyne GageMUSIC BY: https://themacqueens.ca/
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In this UNPEDDLING episode, Chris and I have a conversation with a Vice President of Sales and our friend Matt Locke. Matt once told me this ... "I don't think I have ever been successful at getting a customer to engage because it matters to me ... that's not how it works." Listen in and explore these ideas with us: How understanding and uncovering a customer's personal 'success metrics' will change how you 'pitch' to them and how they will 'sell it' in their company. Who are you really s...
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if it Matters, it's a Fact: UNCORKED with Matt Locke
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