EPISODE · Feb 1, 2022 · 50 MIN
If it's Not an Adventure, Maybe We're Doing it Wrong | Capt. Travis Rosbach
from The Rethink Marketing Podcast · host Colin Jeffries & Paul Frodge
On episode #122 of the Rethink Marketing Podcast, Eric and Colin are joined by explorer, entrepreneur, speaker and founder of Hydro Flask, Capt. Travis Rosbach. This episode is full of reflection and continually points to the power of stepping out of your comfort zone to seek adventure in life and business. The story of Hydro Flask is the story of invention at its core. See a need fill a need, literally! Through the Captain's stories and experiences there are some great marketing and sales learnings. How to interpret customer needs, how do we look at segmentation for an "appealing to all" product? Can you market to everyone? What does it mean to have a better mousetrap? Recognize when timing and opportunity meet. In addition, we identify some powerful statements, like, you can't market to everyone, act boldly and trust the outcome, hesitation causes pain so be decisive. Check out this episode, enjoy the adventure and live a little! You can listen to take5: The Rethink Marketing Podcast on all major podcast platforms. Visit the Rethink Marketing Podcast website to learn more about the show or just peruse our guest list and episode library. Let us know what you're rethinking by emailing us at: [email protected]. Send us your feedback and we will send you a highly sought after Rethink Marketing Podcast t-shirt! Just include size and mailing address with your comments. Thank you to Arrasmith Promotions for making today’s episode possible! Learn more about your ad choices. Visit megaphone.fm/adchoices
What this episode covers
On episode #122 of the Rethink Marketing Podcast, Eric and Colin are joined by explorer, entrepreneur, speaker and founder of Hydro Flask, Capt. Travis Rosbach. This episode is full of reflection and continually points to the power of stepping out of your comfort zone to seek adventure in life and business. The story of Hydro Flask is the story of invention at its core. See a need fill a need, literally! Through the Captain's stories and experiences there are some great marketing and sales learnings. How to interpret customer needs, how do we look at segmentation for an "appealing to all" product? Can you market to everyone? What does it mean to have a better mousetrap? Recognize when timing and opportunity meet. In addition, we identify some powerful statements, like, you can't market to everyone, act boldly and trust the outcome, hesitation causes pain so be decisive. Check out this episode, enjoy the adventure and live a little! You can listen to take5: The Rethink Marketing Podcast on all major podcast platforms. Visit the Rethink Marketing Podcast website to learn more about the show or just peruse our guest list and episode library. Let us know what you're rethinking by emailing us at: [email protected]. Send us your feedback and we will send you a highly sought after Rethink Marketing Podcast t-shirt! Just include size and mailing address with your comments. Thank you to Arrasmith Promotions for making today’s episode possible! Learn more about your ad choices. Visit megaphone.fm/adchoices
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If it's Not an Adventure, Maybe We're Doing it Wrong | Capt. Travis Rosbach
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