If My SEO Traffic Dropped, Here's Exactly What I'd Do (It's Easy)

SEO traffic dropped? You're not alone — and it's fixable.A $10 billion beauty brand came to us with clicks down 23.5% year-on-year and impressions falling. After a comprehensive SEO audit, they grew organic traffic by 27%, improved average rankings by 2.7 positions, and more than doubled their visibility in Google's AI Overviews.In this episode, I walk through the four-step process that made it happen.You'll discover:The technical issues silently dragging down your rankings — duplicate pages, broken redirects, hreflang errors, and moreWhy missing meta descriptions, H1 tags, and alt text compound at scale — and how to fix them fastHow to spot content that's haemorrhaging impressions because it doesn't match search intentWhy AI Overviews and AI search tools are intercepting your organic traffic — and the exact changes that doubled this brand's AI visibilityIf your organic search traffic has dropped and you're not sure where to start, this episode gives you a clear, prioritised framework for diagnosing the problem and turning it around.Read the podcast notes:https://exposureninja.com/podcast/378/Listen to these episodes next:The BEST SEO Strategies for 2026https://exposureninja.com/podcast/368/How To Dominate AI Search Results in 2026https://exposureninja.com/podcast/372/Copy The 3 Pillars of £50m+ SEO Campaignshttps://exposureninja.com/podcast/371/