If No One Clicks Anymore, What Is a Website For?

Send us Fan Mail📬 Do you like this podcast? You’ll love the newsletter.Join the weekly 3-2-1 on AI search + marketing: subscribeIn today’s episode of Found in AI, I sit down with Karl-Gustav Kallasmaa, founder of Attensira, to unpack a question more marketers are quietly running into this year:If AI is now the primary interface for search, what role does the website actually play?We explore what Karl calls the death of the webpage. We cover:Why websites are becoming a reference layer, not the primary destinationWhat information AI systems actually need from brands (and what they ignore)Why clarity is starting to matter more than clever brandingHow writing for machines and humans requires different tradeoffsWhat “machine-readable” really means for B2B and e-commerce brandsWhy content volume still matters, but only when it answers real questionsHow outdated or vague information forces AI systems to guess (and why that’s risky)If you're listening to this and thinking I need someone to lead this for me, that's what I do.I'm an AI search visibility consultant and a fractional content strategist for startups and enterprise brands. If that sounds like the kind of help you're looking for, email me at [email protected]. Or request your 7-Day AI Search Visibility Audit: https://cassieclarkmarketing.com/ai-search-visibility-audit/Let’s connect:LinkedIn → Cassie Clark | AI Search Visibility ConsultantWebsite → https://cassieclarkmarketing.com