If not now, when? Coffee’s path to a sustainable future episode artwork

EPISODE · Aug 21, 2026 · 33 MIN

If not now, when? Coffee’s path to a sustainable future

from 5THWAVE - The Business of Coffee and Hospitality · host World Coffee Portal

Coffee is facing a defining moment. Climate change, environmental degradation and growing pressure across the value chain are creating unprecedented risks for the future of our industry. Addressing these challenges will require collaboration and action from every corner of the coffee community. So in this episode, we’re exploring what sustainability really means for coffee and what needs to change to secure the future of the industry. We'll hear from Vanúsia Nogueira, International Coffee Organization, Violeta Stevens, Union Hand-Roasted Coffee, Kasper Hülsen and Sebastian Nielsen, Slow Forest, Konrad Brits, Falcon Coffees, Cemal Ezel, Change Please.While the challenges are significant, there is also a huge opportunity for coffee to lead the way in creating a more sustainable and resilient future for our planet. That’s why we launched the C20 Global Coffee Sustainability Summit – a forum for the sustainable future of coffee. The C20 brings together global coffee leaders, change-makers, scientists and legislators to collaborate across the supply chain and ensure long-term prosperity for all industry stakeholders.  Find out how you can get involved and join the conversation here.Credits music: "What on Earth" by HOLNE in association with The Coffee Music Project and SEB Collective. Tune into the 5THWAVE Playlist on Spotify for more music from the showSign up for our newsletter to receive the latest coffee news at worldcoffeeportal.comSubscribe to 5THWAVE on Instagram @5thWaveCoffee and tell us what topics you'd like to hear

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If not now, when? Coffee’s path to a sustainable future

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