If Not You, Then Who? episode artwork

EPISODE · Apr 15, 2026 · 15 MIN

If Not You, Then Who?

from Clicks and Giggles | Your Backstage Pass to Digital Marketing Strategies · host Jordan Rothwell Perry

Are you feeling the pressure to do everything yourself? In this episode, Jordan Perry explores the powerful mindset shift of focusing on your unique contribution, the importance of delegation, and how to build a business and life that reflect your values and season of life.In this episode:Jordan discusses the origin of the "If not you, then who?" mindset and its motivational powerHow to recognize when to delegate tasks like marketing, admin, and household choresThe importance of creating margin in your offers to allow for outsourcingDetailed breakdown of the components involved in paid advertising campaignsDifferentiating between passive offers like guides and high-ticket, hands-on programsEmphasizing the need for personalized strategies tailored to your life and businessInvitation to join the upcoming 90 in 90 challenge to boost your marketing momentumThe encouragement to reflect on your current season and adapt your actions accordingly Timestamps: 00:00 - Introduction to "If not you, then who?" mindset and its personal significance00:28 - Origins of the phrase and how imposter syndrome influences motivation01:28 - The role of determination in standing out in the ads and marketing landscape02:26 - The importance of serving clients well and continuous improvement03:24 - Understanding that everyone has the same 24 hours, but priorities differ04:21 - Using time intentionally and evaluating what tasks to delegate05:18 - Planning offers with sufficient margin for outsourcing and delegation06:15 - Personal examples of delegating household chores to free up business focus07:39 - Factors to consider when delegating in your business and life08:37 - Customizing marketing and outsourcing strategies based on your preferences and season09:07 - Breaking down the components of paid advertising campaigns10:05 - The importance of tailored marketing advice versus blanket strategies 11:02 - The different elements involved in ad tech, copy, messaging, visuals, and customer journey12:00 - How funnel structure influences your business model and income streams12:55 - Strategies for low-ticket versus high-ticket offers and their respective demands14:20 - Reflecting on your current season and future planning14:43 - Reinforcing the question: "If not you, then who?" in all aspects of your business and life15:09 - Invitation to join the upcoming 90 in 90 challenge for accountability and growth15:39 - Closing encouragement to implement and reach out for supportResources & Links: Jennifer Sise - Business & Life Coach90 in 90 DetailsRemember, your season of life shapes your strategy. Focus on what matters most, delegate the rest, and embrace your unique path. You're capable of incredible work—if not you, then who?_____________________________________________________Thanks for listening to Clicks and Giggles! ➡️ Ready to start using paid ads in your business? Grab my 3 Ways to Know You’re Ready for Ads guide: https://www.launchbyjr.com/three-ways-to-know-youre-ready-for-ads➡️ Weekly episodes aren’t enough for you?You can connect with me over on Instagram at @launchwithjordan or at www.launchbyjr.com

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If Not You, Then Who?

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This episode is 15 minutes long.

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This episode was published on April 15, 2026.

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Are you feeling the pressure to do everything yourself? In this episode, Jordan Perry explores the powerful mindset shift of focusing on your unique contribution, the importance of delegation, and how to build a business and life that reflect your...

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