If Surveys Please the Court

Even though inflation has slowed, many Americans still feel that the cost of living is too high. Also, views on the economy are deeply divided by political affiliation. But here's what's really perplexing: Americans have been consistently bummed about the economy since 2008 regardless of who's in charge. We're looking at the polling data to understand. Then, J Michael Keyes is an experienced intellectual property trial attorney and an expert in consumer surveys used in legal cases. He has represented major brands in high-profile lawsuits. He teaches/writes about trademarks, advertising, and survey research. So... he's the perfect guest to explain how surveys can be used as legal evidence, especially in trademark cases. Our fun fact shows that Coca-Cola was students' favorite choice of drink in 1939, and a surprising amount chose milk! What do our current student producers think of that?