"If the business and I don't do something dramatically different, then we're pretty much screwed."

Mike House, a former survival instructor turned leadership consultant, shares his dramatic experience during the onset of the COVID-19 lockdowns, where an 18-month pipeline of “live” consulting work vanished in just three days. Instead of giving in to panic, Mike leaned heavily on his background in survival training to adapt and stack the deck in his favor. Recognizing that he couldn't control the immediate business environment, Mike pivoted to offering pro-bono support conversations for leaders struggling under the immense duress of the pandemic. This selfless act not only provided immediate value to his community but eventually blossomed into deep, long-term commercial relationships years later.