If the First Idea Doesn’t Offend You, Push Harder

Reese Pozgay spent 10 years at Marc Jacobs building ecommerce from zero to over $100 million and inventing campaigns that used social media as literal entry currency — before Instagram existed. After launching his own 360 marketing agency (with Google as his first client, secured before he even had an LLC) and serving as Head of Digital Transformation at Revlon where he led the first beauty TikTok campaign to hit 2 billion views, he joined Moose Knuckles Canada as VP of Brand and Creative Marketing. In this episode, Reese traces the full arc of his career through one recurring conviction: respect the platform, push the idea until it makes someone uncomfortable, and never mistake audience size for actual community. Topics Discussed Career trajectory: From answering phones at Marc Jacobs under Robert Duffy to VP of Brand and Creative Marketing at Moose Knuckles Canada The Daisy Tweet Shop: the first pop-up ever to use social media as literal entry currency, pre-Instagram, repeated across New York, London, and Asia Street Mark: guerrilla wild postings across 5 US cities that invited the public to remix and deface the brand’s own ads Why every social platform demands its own content strategy — and why the waterfall model destroys brand relevance At Revlon: building the first beauty brand TikTok campaign to hit 2 billion views in two days Building influencer from scratch at Marc Jacobs — and why micro-influencers with real engagement beat macro celebrities every time Moose Knuckles’ brand position: not Montclair, not Canada Goose — “cultural nomads” and metropolitan city explorers The internal creative standard: “If the first idea doesn’t offend me a little bit, we haven’t pushed hard enough” Why your social strategy needs to change every 6 months or you’re dead Where social media is heading next: off-feed, private networks, DMs, and Snapchat broadcast channels