If They Can't Describe What You Do, They Can't Refer You

If your closest friends can't clearly explain what you do, you've got a problem. Recently, a friend who knows my work well, said something that stopped me in my tracks: "Emma, I know you're a business coach for women, but I don't know which women you work with." The realisation hit me like a tonne of bricks. How could I expect people to refer me if even those close to me aren't clear on who I truly help? If people can't easily describe what you do and who you do it for, they can't refer you with confidence.In this episode, I'm sharing why clarity in your business is essential for sparking referrals and opportunities. I take you through a simple experiment to test how clear your message really is. We talk about why simplicity matters more than a polished pitch and how practicing your one-sentence answer can make all the difference. I'll also share why downplaying your work actually makes it harder for people to refer you and the three questions you need to answer to enable your network to champion you.Clarity isn't just about getting noticed, it's about being memorable and letting others speak for you. If you've been wondering why your network isn't sending referrals your way, this episode will show you exactly how to fix it.Emma McQueen:WebsiteFor a copy of Emma's book, 'Go-getter: Raise your mojo, shift your mindset and thrive' – https://emmamcqueen.com.au/want-more/emmas-book/YouTube Channel