If This Company's Stock Was Publicly Traded – It's Not – Would You Invest in It?

It's not been easy, but Azi Hendi and her husband, Dr. Ali Hendi – a lawyer and a cancer surgeon – have combined their talents to launch 15-month-old Luminora, a stylish clothing line designed to protect women from the sun's harmful rays. The Hendi's know that three million Americans are diagnosed annually with a form of skin cancer, and most fashionable clothes do little, if anything, to protect wearers from the sun.  In a frank conversation with host and reputation coach Dean Rotbart, this week the Hendi's share both their accomplishments and their frustrations as first-time entrepreneurs, and Dean offers them some actionable advice on positioning themselves for greater success. If you own a small business and would like to be a guest on Monday Morning Radio – and get some free reputation advice from Dean – we invite you to contact him at [email protected]. You can also phone him at 303-296-1200. Photo: Dr. Ali Hendi and Azi Hendi, Luminora Posted: August 13, 2018 Monday Morning Run Time: 42:30