EPISODE · Sep 3, 2026 · 8 MIN
If Two Bottles Cost the Same, Why Do They Taste Nothing Alike? — The Cut — S02E130
from Chasing the Unicorn: Bourbon & American Whiskey
Bardstown Bourbon Co. put out two whiskeys at the same price with opposite finishing bets — four months in scarce Garryana oak versus 32 months in Scottish casks. Shortbarrel added sherry to its 50-plus-cask cigar blend for the first time. And Brown-Forman's CEO exit lands the same quarter Jack Daniel's slipped while Woodford and Old Forester grew. The retail detail — the where, the when and the numbers — isn't in this episode. Platform rules for alcohol content don't allow it here. All of it is in the American Whiskey Industry Brief, free every morning at chasingtheunicornpodcast.com.
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If Two Bottles Cost the Same, Why Do They Taste Nothing Alike? — The Cut — S02E130
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