If Visual Information is Everywhere, How Does a Brand Stand Out?
from TRENDSETTERS Hosted by Deborah Malone
Luca Iandoli believes that people are constantly immersed in a flow of visual data that shapes and reshapes our perceptions. Companies, brands, and individuals are competing to capture the public's scarce attention by inventing visual formats to stand out, so they can be recognized and remembered. His new book, Elegant Design: A Designer’s Guide to Harnessing Aesthetics, co-authored with Giuseppe Zollo, outlines how designers, inventors, and product managers can create visual imagery that is quick to process, as well as meaningful, distinctive, and memorable in an age characterized by constant information overload. We could add this line to Spreaker: To learn more about the book, available worldwide now or as a pre-order, https://bloomsburycp3.codemantra.com/viewer/624480e95f150300016f1164
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