If what you're doing isn't working, don't do it harder // Emma Isaacs

When I say #yaysofourlives has a looser structure than our OG interviews, I took it to all new levels today chatting for probably half an hour before I asked the first question. But, with the inimitable Emma Isaacs jumping back on the show who I haven’t seen forever AND who has written her second, brand new book with SO MUCH painfully relevant content to cover, I’m surprised I even got to my questions at all! If you haven’t heard Emma’s backstory yet, head back to episode 11 to hear how she has blazed a trail for female entrepreneurs (and all entrepreneurs for that matter) since the age of 18 leading her to become the founder and global CEO of Business Chicks. If you follow me at all, you’ll know what a huge impact Emma and her team have had on me both professionally and in all areas of who I am as a person and I’ll forever be indebted for the opportunities and connections they have made possible in my life (including the fact that Emma had faith enough in Seize the Yay to jump on the show just 11 episode in). In this chat, we just have a good old catch up with bursts of me gushing about her brilliant second book, The New Hustle, in between. You’ll probably tell that once I get started, I keep linking idea after idea making my way through almost the whole book before realising I haven’t even asked about quote of the yay – but that’s why it’s such a timely read with 77 amazing messages about navigating times of challenge and change. Emma is one of the women I look up to most in the world and to have her in your ears at a time like this is so invaluable, so I hope you enjoy and take as much out of her as I do. She is at once impeccably professional and wise as well as a totally open book about parenting six kids or having breakdowns on the daily – the relatable content we all need to hear. Link to The New Hustle will of course be in the show notes PRE-ORDER THE NEW HUSTLE HERE + Follow Emma here + Announcements on Insta at @spoonful_of_sarah + Join our Facebook community here + Subscribe to not miss out on the next instalment of YAY! See omnystudio.com/listener for privacy information.