"If You Build It They Would Come" Expert Advice For Entrepreneurs w/ Michael Yinger

The biggest myth in the tech space start-up is one that is so familiar - if you build it they would come. Market test the idea before you actually build the product. If particularly it's the software, you can spend a lot of time and a lot of money building software that does some interesting things but if you haven't figured out if there's somebody actually gonna buy it why'd you go into trouble building it in the first place.