If you can't beat them, join them!
from Expert comment Hosted by Cambridge Judge Business School
Should British companies be thinking of 'scaling up' and working in partnership with Chinese companies? Peter Williamson, Professor of International Management at Cambridge Judge Business School, thinks so. By combining Britain's technology and product design skills with the manufacturing skills that exist in China, we can produce products to access the developing mass markets around the world, he says.
Embed this episode
No transcript yet.
Frequently asked questions
How long is this episode of Expert comment?
This episode is 11 minutes long.
When was this Expert comment episode published?
This episode was published on December 9, 2010.
Can I download this Expert comment episode?
Yes. Use the download control on the episode player to save the publisher-provided media file.