If You Can’t Prove It, Stop Doing It

An episode of the PT Pintcast - Physical Therapy podcast, hosted by Jimmy McKay, PT, DPT | Physical Therapy Podcast, titled "If You Can’t Prove It, Stop Doing It" was published on April 7, 2026 and runs 44 minutes.

April 7, 2026 ·44m · PT Pintcast - Physical Therapy

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Episode Description

Most physical therapy clinics don’t have a marketing problem—they have a measurement problem.

In this episode, Jimmy and Andrea break down why marketing often gets labeled as a cost instead of a growth driver, and what needs to change for clinics to actually see ROI.

If you’re a clinic owner or leader trying to justify marketing spend, this episode gives you a clear framework to connect activity to revenue.

Key Insights:

If marketing doesn’t show up on the P&L, it won’t be taken...