If you don't ignore your customers and create a service culture then you won't have to worry about the competition - Interview with Micah Solomon

Today’s interview is with Micah Solomon, a best-selling author, hands-on customer service consultant, keynote speaker, trainer, and one of the world's leading experts on customer service, company culture, and the customer experience. He is also considered to be “the customer service turnaround expert”. Micah joins me today to talk about his new book: Ignore Your Customers (and They'll Go Away), what it’s all about, what we can learn from it and what are the main things that we should be doing to improve the customer's experience. This interview follows on from my recent interview – Insights from 100 of the world’s most progressive organisations on how to make work more fun – Interview with Pim de Morree of Corporate Rebels – and is number 332 in the series of interviews with authors and business leaders that are doing great things, providing valuable insights, helping businesses innovate and delivering great service and experience to both their customers and their employees.