If your brand was a Hollywood actor… Part 2

from Business Essentials · host SoundCartel

An online brand personality helps build an authentic connection with your market. That’s according to Joel Gerschman, CEO of Digital Pilot and The Change Coach, who’s identified 12 personality archetypes to help businesses achieve growth online. Joel outlines the six components to build a successful brand strategy. Business Essentials Daily is produced by: SoundCartelsoundcartel.com.au+61 3 9882 8333See omnystudio.com/listener for privacy information.

Episode metadata supplied by the publisher feed · Published Jun 29, 2022

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If your brand was a Hollywood actor… Part 2

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