"If Your Company Has This, You're NOT Innovating" | Beatriz de la Cierva

Beatriz de la Cierva, Innovation Director at ISD Business School, challenges everything you think you know about innovation in this conversation.We discuss:Why having an innovation center might signal your company isn't innovatingThe shift from information to questions in the AI ageHow to design emotional journeys instead of content-heavy trainingWhy curiosity is the new competitive edgeThe "10 Types of Innovation" framework and how simple model shifts create massive valueBuilding reflection spaces instead of consuming more contentWhy critical thinking is the new literacyBeatriz shares real examples from working with corporate clients, including how they transformed recruiters into strategic advisors through gamification and identity design, not more PowerPoint slides.If you're leading growth, sales, or marketing for a B2B company, this conversation will change how you think about innovation, training, and building teams for the AI age.Timestamps: 0:00 - Introduction 2:17 - AI and replacing yourself with systems 7:45 - Can AI deliver emotional messages? 16:33 - What makes an Innovation Director? 24:00 - Innovation frameworks and pricing models 27:21 - Does every company need to innovate? 32:15 - Gamification and engagement strategies 40:27 - Trends in sales and marketing 45:56 - Building reflection spaces vs consuming content 49:12 - Where to find Beatriz