If Your Culture Feels Transactional, You’ve Lost The People | The Scaling CEO Podcast

In this episode, I sit down with Christopher Jane, CEO of Proper Good, to talk about what really drives scale beyond strategy and execution. We unpack why business is fundamentally about people and how many teams become too transactional through Slack and email. Christopher shares how to build culture intentionally in a remote environment, why small teams can outperform when there is real connection, and how constraints like COVID forced sharper focus and better decisions while scaling a consumer brand.