If Your Marketing Strategy is 'Spray and Pray' Here's a much More Effective Approach with Mark Oborn

In this interview, Gary invited his long-time friend, Mark Oborn, as a guest on the podcast to discuss the most effective marketing techniques. Gary considers Mark one of the brightest minds in dentistry on the topic of marketing! They share the importance of providing your potential patients with valuable information in your marketing communication, & why the old school marketing approach of 'spray and pray' is so ineffective!