If Your Technology Isn't Creating Business Value, You're Solving the Wrong Problem – with Marcio from dsm-firmenich

What if your digital transformation is solving the wrong problem?In this episode of The Digital Chemical Playbook, Florian Brunet speaks with Marcio Brochado Correia, Chief Digital & Information Officer at dsm-firmenich Animal Nutrition & Health, on what it takes to turn AI and digital investmentsinto real business impact.From starting small and scaling what works to building trust, improving data quality and keeping humans in the loop, Marcio shares practical lessons for leaders looking to move beyond digital pilots and deliver measurable value.🎧 Listen now to rethink how you approach digital transformation.