If you're doing too many "one-off" projects…

"A lot of the jobs I was doing were one-off jobs,” said Stephen Hadley, owner of Houston-based Inkwell Media, a creative firm that produces employee newsletters and magazines for the oil and gas industry. In business over 5 years, Stephen recently completed the Beginner Marketing Group, which he joined because, in his words, “I didn’t have enough of a focus.”  The group helped him to define his focus, and in this interview with Ilise, he talks about: How he got to such a targeted marketHow his business has evolved from one off projects to clients. What marketing tools he’s usingIdentifying the right companies to targetIf research calling really works How he gets regular, ongoing work The best thing he got out of attending CFC Listen to the interview here. Stephen said, “I always had a haphazard approach to marketing. [The group] has definitely forced me to finish all the pieces. It has been awesome because now I have everything done. Now when I talk to someone, or meet with someone, I have a way to follow up and a place to send them. I’m not ashamed now! I wasn’t doing any marketing, and now I am. It feels really good." Do you need to get focused like Stephen did? A new Beginner Marketing Group starts next week – Thursday, April 21 – and there are 2 spots open. Fill out this form if you’re interested….