EPISODE · Mar 11, 2026 · 39 MIN
If You’re in Sales, Watch This (How Top Reps Actually Win Deals)
from Entry & Exit - Inside the Security & Fire Industry · host Stephen Olmon and Collin Trimble
If Your Sales Team Is Busy but Still Missing Quota, This Is Why Most sales reps don’t have an activity problem. They have a process problem.In this episode of Entry & Exit, Stephen Olmon and Collin Trimble of Alarm Masters break down the sales systems, habits, and questions that help security, alarm, fire, and life safety companies close more deals without competing on price alone.They unpack what separates average reps from top performers, why most salespeople commoditize themselves, and how a structured sales process can improve close rates, qualification, and follow-up.They cover:Why most reps lose deals on priceHow to control the sales process from first contact to closeThe discovery questions that reveal budget, authority, and urgencyWhy bad deals should be disqualified earlyStephen Olmon — https://x.com/stephenolmon Collin Trimble — https://x.com/TXAlarmGuy More Entry & Exit — https://www.entryandexit.co/Owned and Operated New Episodes Every Wednesday!Subscribe For More
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If Your Sales Team Is Busy but Still Missing Quota, This Is Why Most sales reps don’t have an activity problem. They have a process problem. In this episode of Entry & Exit, Stephen Olmon and Collin Trimble of Alarm Masters break down the sales systems, habits, and questions that help security, alarm, fire, and life safety companies close more deals without competing on price alone. They unpack what separates average reps from top performers, why most salespeople commoditize themse...
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If You’re in Sales, Watch This (How Top Reps Actually Win Deals)
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