IFA: AI in financial advice: Cutting through the hype and evaluating opportunities

In this episode of The ifa Show, host Keith Ford is joined by author and financial adviser Helen Baker to unpack the transformative potential of artificial intelligence (AI) and how financial advisers can highlight prime investment opportunities in the market. Baker identifies the industries set to benefit from AI for advisers looking to integrate these into client portfolios and the ethical concerns surrounding these new technologies. Listen as they discuss: The revolutionary benefits and potential dangers of AI. How clients can benefit from AI investments. The ESG considerations that advisers should keep in mind.