iFIT Health & Fitness Went From Importing Wood Burning Stoves to Fitness Equipment Market Leader

Did you know that the “world's first internet-controlled fitness equipment" was launched more than two decades ago? iFIT Health & Fitness pioneered the technology that drives the trending connected fitness space today. When the pandemic closed gyms across the country last year, millions of Americans purchased billions of new connected fitness equipment pieces and drove headfirst into online home workouts. iFIT Health & Fitness is the market leader in the U.S. market of large fitness equipment, so it's no wonder the company more than doubled over the last year. On 8/31/21, iFIT Health & Fitness filed its S-1 document with the SEC, which is a signal that the company plans to go public. While the exact date of the IPO wasn't set at the time of recording, the company will trade on the Nasdaq under the appropriately chosen symbol IFIT. In this podcast episode, I'll cover the founding story of Weslo Design International (that eventually became ICON Health and Fitness and now iFIT Health and Fitness) and interesting timeline highlights that span the company being owned by fitness business icons Joe and Ben Weider. Additionally, I'll explain how heated competition against newcomer Peloton Interactive is driving iFIT Health and Fitness to new levels of innovation. Fitness has always been about connection, but now digital connectivity has made new experiences and business opportunities possible. We are still in the earliest stages of connected fitness, but the long-term winners will need to be great at four different pillars (hardware, software, content, and community) and I'll explain how iFIT Health and Fitnes stacks out against the connected fitness competitive landscape. Finally, the strength of iFIT's ecosystem (especially the community) can then be highly leverageable into adjacent consumer categories, and you might recognize a major strategy it plans to utilize with iFIT Nutrition. FOLLOW ME ON MY SOCIAL MEDIA ACCOUNTS LINKEDIN https://www.linkedin.com/in/joshuaschallmba TWITTER https://www.twitter.com/joshua_schall INSTAGRAM https://www.instagram.com/joshua_schall FACEBOOK https://www.facebook.com/jschallconsulting MEDIUM https://www.medium.com/@joshuaschall