IG Live | From Job Loss to Millions: Beauty, AI Fashion & the 24-Hour Livestream Business Revolution

Karie Bonner is the founder of You Glow Girl by Karie, a fast-growing beauty and body care brand known for its fragrance-focused products that encourage confidence, self-care, and everyday luxury. Through body oils, perfumes, and skincare products, she has cultivated a loyal community of women who embrace scent layering and intentional beauty rituals. Her entrepreneurial journey began during the pandemic after she and her husband lost their jobs while planning their wedding. Inspired by her grandmother's skin care needs during an illness, Karie created a shea butter product that ultimately evolved into a thriving purpose-driven beauty brand. Lacey Cadieux-McLean is the CEO and founder of Rhubaia, an innovative fashion-tech company combining sustainable women's professional clothing with an AI-powered virtual closet app. Motivated by her own difficulty finding elegant, non-toxic, and environmentally conscious business attire, Lacey leveraged more than 15 years of technology project management experience to create a solution that helps women build healthier, more sustainable wardrobes. Her vision is to launch a global brand that addresses hidden toxins in clothing while reducing fashion waste through technology-driven wardrobe management. Joe Hollywood is a livestream creator and entrepreneur who has built one of the largest and most engaged audiences in live commerce through his high-energy, marathon-style broadcasts. With more than 350,000 followers on the Whatnot platform, Joe transformed a childhood passion for sports card collecting into a full-time business known for 24+ hour livestream events. Growing up in a financially challenged household in New York, he developed a love for collectibles through trips to local card shops with his grandfather. Today, he is recognized for his consistency, personality, and community-building skills, collaborating with former professional athletes, hosting charity-driven events, and turning entertainment and collectibles into a successful entrepreneurial brand.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.