IG Live | The Psychology of Sales, Media Influence & Building a Global Sports Brand

Brian Will is a Wall Street Journal best-selling author, serial entrepreneur, and business strategist who has created or co-created 10 companies across five industries, with combined valuations exceeding half a billion dollars at their peak. Throughout his career, he has built, scaled, and exited multiple businesses while also leading turnaround projects that generated billions in recovered revenue for struggling organizations. Today, Brian advises founders and executive teams on sales psychology, negotiation, leadership, and business scaling, drawing from decades of hands-on operational experience. He is also the author of NO... The Psychology of Sales and Negotiations, where he shares practical negotiation strategies rooted in human behavior, communication, and influence. In addition to coaching and consulting, Brian continues to operate businesses in industries including restaurants and real estate, reinforcing his operator-first approach to growth and profitability. Molly Ruland is the CEO and founder of Heartcast Media, where she brings more than 20 years of multimedia experience to the podcasting and media industry. Managing global operations from Costa Rica while based in Washington, D.C., Molly has led the production of more than 1,000 podcast episodes, including seven shows ranked in the top 10% globally across multiple categories. She also hosts the news and politics podcast What Do We Do Next, which focuses on practical civic engagement and cutting through media noise, recently surpassing 30,000 downloads. In addition, Molly is a contributor to the collaborative book Speak Your Way To Sales: Expert Strategies To Turn Speaking Into Sales, Clients, and Growth, which highlights how entrepreneurs and leaders can transform speaking opportunities into stronger branding, visibility, and business growth systems. John Martin is the Chief Executive Officer of the Professional Fighters League, where he oversees the company’s global strategy, operations, finance, and organizational growth as the league expands its presence in the combat sports industry. Before joining the PFL, John built a distinguished career in media and entertainment leadership, serving as Chairman and CEO of Turner LLC, where he led brands such as TNT, TBS, CNN, and Turner Sports to $13 billion in annual revenue and nearly $5 billion in operating income. He also previously served as CFO of Time Warner Inc., overseeing major assets including Warner Bros. and HBO. A lifelong martial arts enthusiast with experience in karate, Brazilian jiu-jitsu, Muay Thai, and Aikido, John combines executive leadership with a personal passion for MMA as he works to elevate the PFL on the global stage.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.