IGA offers cash rewards to compete with supermarket giants

IGA is launching a cash rewards promotion targeting shoppers who text grocery lists, offering $20 to IGA Rewards members who submit proof of these messages. The campaign directly competes with Coles and Woolworths' collectibles programs, including Woolworths' Ooshies figurines and Coles' glassware, which have created significant customer engagement despite causing disruptions in some school classrooms. The promotion aims to attract customers and build loyalty in an increasingly competitive supermarket rewards landscape.See omnystudio.com/listener for privacy information.