iGaming 101: Explaining industry jargon and acronyms

In this solo episode of the iGaming Experience, host Sam Bhatti broadcasts from Podgorica, Montenegro, diving into the fundamental concepts and terminology of the iGaming industry for newcomers and outsiders. He highlights key industry terms such as GGR (Gross Gaming Revenue), NGR (Net Gaming Revenue), RTP (Return to Player), betting turnover, LTV (Lifetime Value), CAC (Customer Acquisition Cost), churn rate, hold ratio, betting frequency, and customer journey. Sam also explains the roles of CRM (Customer Relationship Management) and CMS (Content Management System), as well as the significance of UI (User Interface) and UX (User Experience) in creating an engaging platform. The episode aims to provide listeners with a foundational understanding to accelerate their acclimation to the iGaming world. 00:00 Introduction and Podcast Theme 00:26 Understanding iGaming Jargon 03:04 Gross Gaming Revenue (GGR) Explained 05:25 Net Gaming Revenue (NGR) Breakdown 07:32 Return to Player (RTP) Insights 11:35 Betting Turnover and Handle 13:09 Customer Acquisition Cost (CAC) and Lifetime Value (LTV) 17:13 Churn Rate and Hold Ratio 21:44 Betting Frequency and Customer Journey 25:26 CRM vs CMS 32:24 User Interface (UI) and User Experience (UX) 36:38 Conclusion and Future Topics Thanks for listening to The iGaming Experience podcast—your spot for learning about the world of iGaming from people in the game. Shoutout to our sponsor Zebra Solutions, pushing the boundaries of tech innovation in iGaming. Check them out at zebrasolutions.me to see how they're making life easier for operators. Let's connect! Follow Zebra Solutions on LinkedIn for industry updates and to boost our egos: linkedin.com/company/zebra-solutions-me, and connect with me personally on LinkedIn at linkedin.com/in/sambhatti. If today's episode provided you any value, please let me know by subscribing, rating, and sharing with your network. That's what all the cool people are doing... Need more iGaming in your life? Catch all our episodes here.