iGaming’s €340M Exit Deal: How Nolimit City Reinvented Online Slots for Gen Z episode artwork

EPISODE · Sep 11, 2025 · 33 MIN

iGaming’s €340M Exit Deal: How Nolimit City Reinvented Online Slots for Gen Z

from The Under Pressure Podcast · host The Under Pressure Podcast

This episode will change the way you think about spotting business opportunities, chasing money, and how to leave a mark on an industry like iGaming and online casinos.As a founder and investor, one thing host Alex Tomic often likes to say is, ‘You don’t want to miss the next NoLimit City, ' the studio that led one of the iGaming industry’s biggest exit deals and foundationally changed the way we play online slots today. For this conversation, Alex sits down with Nolimit City's co-founder, Jonás Tegman, who takes us straight into the chaos of no money, ‘crappy’ games that no one knew, and yet somehow, an eventual €340M acquisition. This isn't some 'failure-to-success' entrepreneurship story you've heard a hundred times. Instead, Jonás opens up about the grind, the burnout crash that followed that big Evolution Gaming deal, and the reality that money doesn't fix meaning. At the same time, he takes us through how Nolimit tore up the slot playbook, designing for a new wave of players who wanted entertainment, not tradition. That rebellion is what flipped their fate (and redefined the slot market).Here’s what you’ll take away:- How to spot business opportunities and when an industry is stuck in the past (and how to flip it on its head)- Why focusing on Gen Z and streamers was worth €340M- How to find meaning once you get what you thought you wanted

This episode will change the way you think about spotting business opportunities, chasing money, and how to leave a mark on an industry like iGaming and online casinos.As a founder and investor, one thing host Alex Tomic often likes to say is, ‘You don’t want to miss the next NoLimit City, ' the studio that led one of the iGaming industry’s biggest exit deals and foundationally changed the way we play online slots today. For this conversation, Alex sits down with Nolimit City's co-founder, Jonás Tegman, who takes us straight into the chaos of no money, ‘crappy’ games that no one knew, and yet somehow, an eventual €340M acquisition. This isn't some 'failure-to-success' entrepreneurship story you've heard a hundred times. Instead, Jonás opens up about the grind, the burnout crash that followed that big Evolution Gaming deal, and the reality that money doesn't fix meaning. At the same time, he takes us through how Nolimit tore up the slot playbook, designing for a new wave of players who wanted entertainment, not tradition. That rebellion is what flipped their fate (and redefined the slot market).Here’s what you’ll take away:- How to spot business opportunities and when an industry is stuck in the past (and how to flip it on its head)- Why focusing on Gen Z and streamers was worth €340M- How to find meaning once you get what you thought you wanted

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iGaming’s €340M Exit Deal: How Nolimit City Reinvented Online Slots for Gen Z

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This episode was published on September 11, 2025.

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This episode will change the way you think about spotting business opportunities, chasing money, and how to leave a mark on an industry like iGaming and online casinos.As a founder and investor, one thing host Alex Tomic often likes to say is, ‘You...

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