EPISODE · Apr 15, 2026 · 1H 10M
Ignite Sales: Building a Repeatable Sales System That Drives Revenue with Glenn Poulos | Ep257
from Ignite: Conversations on Startups, Venture Capital, Tech, Future, and Society · host Brian Bell
What happens when you “become a millionaire”… and end up with nothing 18 months later?Glenn Poulos has lived both sides of the founder journey—building, exiting, losing it all, and starting again from zero. Today, he leads ProgUSA, a company operating at the center of power infrastructure just as AI and data centers are driving unprecedented demand for energy and grid capacity.A serial entrepreneur and author of Never Sit in the Lobby, Glenn brings 40+ years of sales and operating experience—from scaling an 8-figure business to navigating failed exits, private equity deals, and rebuilding from scratch.In Today's Episode We Discuss:00:01 Introduction to Glenn Poulos02:30 Early Career and Entry into Sales05:00 First Company and Entrepreneurial Leap08:00 The $30M Exit and Losing It All12:00 Lessons from a Failed Exit16:00 Rebuilding from Zero at 4020:00 Scaling the Second Company24:00 Near Collapse and Hard Reset28:00 Pandemic Growth and Private Equity Exit32:00 Understanding Deal Structures and Earnouts36:00 Life After Exit and Starting Again40:00 Acquiring ProgUSA and Market Opportunity44:00 Power Infrastructure and AI Demand48:00 Third-Time Founder Playbook52:00 Sales Systems and EOS Framework56:00 Using AI in Sales and Operations01:00:00 Sales Philosophy and Core Principles01:04:00 Lessons from “Never Sit in the Lobby”01:07:30 Final Advice and Rapid Fire Insights“Freedom begins with no.”“You only get forever to make another impression.”Glenn went from fixing weather equipment… to rebuilding companies under pressure—and his playbook is simple: treat sales like a system, not a personality trait, or pay for it later.Subscribe on Spotify: https://open.spotify.com/show/6Ga6v0YUsHotLhjap67uu5Subscribe on Apple Podcasts: https://podcasts.apple.com/us/podcast/ignite-conversations-on-startups-venture-capital-tech/id1709248824Follow Glenn Poulos on LinkedIn: https://www.linkedin.com/in/glennpoulos/Follow Glenn Poulos on X: https://x.com/GlennPoulosFollow Brian on Linkedin: https://www.linkedin.com/in/bblinkedin/Visit Our Website: https://www.teamignite.venturesSubscribe to Our Newsletter: https://insights.teamignite.ventures/👂🎧 Watch, listen, and follow on your favorite platform: https://tr.ee/S2ayrbx_fL 🙏 Join the conversation on your favorite social network: https://linktr.ee/theignitepodcast
What this episode covers
What happens when you “become a millionaire”… and end up with nothing 18 months later?Glenn Poulos has lived both sides of the founder journey—building, exiting, losing it all, and starting again from zero. Today, he leads ProgUSA, a company operating at the center of power infrastructure just as AI and data centers are driving unprecedented demand for energy and grid capacity.A serial entrepreneur and author of Never Sit in the Lobby, Glenn brings 40+ years of sales and operating experience—from scaling an 8-figure business to navigating failed exits, private equity deals, and rebuilding from scratch.In Today's Episode We Discuss:00:01 Introduction to Glenn Poulos02:30 Early Career and Entry into Sales05:00 First Company and Entrepreneurial Leap08:00 The $30M Exit and Losing It All12:00 Lessons from a Failed Exit16:00 Rebuilding from Zero at 4020:00 Scaling the Second Company24:00 Near Collapse and Hard Reset28:00 Pandemic Growth and Private Equity Exit32:00 Understanding Deal Structures and Earnouts36:00 Life After Exit and Starting Again40:00 Acquiring ProgUSA and Market Opportunity44:00 Power Infrastructure and AI Demand48:00 Third-Time Founder Playbook52:00 Sales Systems and EOS Framework56:00 Using AI in Sales and Operations01:00:00 Sales Philosophy and Core Principles01:04:00 Lessons from “Never Sit in the Lobby”01:07:30 Final Advice and Rapid Fire Insights“Freedom begins with no.”“You only get forever to make another impression.”Glenn went from fixing weather equipment… to rebuilding companies under pressure—and his playbook is simple: treat sales like a system, not a personality trait, or pay for it later.Subscribe on Spotify: https://open.spotify.com/show/6Ga6v0YUsHotLhjap67uu5Subscribe on Apple Podcasts: https://podcasts.apple.com/us/podcast/ignite-conversations-on-startups-venture-capital-tech/id1709248824Follow Glenn Poulos on LinkedIn: https://www.linkedin.com/in/glennpoulos/Follow Glenn Poulos on X: https://x.com/GlennPoulosFollow Brian on Linkedin: https://www.linkedin.com/in/bblinkedin/Visit Our Website: https://www.teamignite.venturesSubscribe to Our Newsletter: https://insights.teamignite.ventures/👂🎧 Watch, listen, and follow on your favorite platform: https://tr.ee/S2ayrbx_fL 🙏 Join the conversation on your favorite social network: https://linktr.ee/theignitepodcast
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Ignite Sales: Building a Repeatable Sales System That Drives Revenue with Glenn Poulos | Ep257
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