Igniting the creative climate revolution, with Lucy von Sturmer

“If this work isn't valued now, what hope do we have as a humanity?” asks Lucy von Sturmer, the founder and director of Creatives for Climate, on the Climate Humans podcast. In conversation with HERO’s Mauricio Porras, Lucy shares how she’s mobilizing and upskilling the creative industry to drive solutions and not pollution, what it means to be an activist communicator, and why being a hero is all about “lifting while leading”. Visit the Creatives for Climate hub. 00:27 Meet Lucy von Sturmer, the founder and director of Creatives for Climate 02:21 Quick fire questions 05:01 Lucy's climate success stories 08:36 Lucy's journey into climate advocacy 21:30 Building Creatives for Climate 25:40 Funding and philanthropy in climate  26:23 The importance of stories and strategic narratives  27:32 Lessons learned becoming a non profit  30:02 Balancing idealism with practicality  33:28 The importance of funding and support 41:47 Supporting creative activism and creating "pockets of possibility" 43:56 Final thoughts  Climate Humans is brought to you by HERO, the first platform where you can directly fund people-powered climate solutions. Produced and edited by Ben Beheshty. Executive produced by Josie Colter. Hosted by Mauricio Porras.